Heartland Markets42 stores
Open the sample
What you send, and what you get
Each layer you add activates more of Seurat Analytics
A layer is something you already have, like your weekly report. Tap one to see what you'd send, what Seurat does with it, and what you'd see. Heartland Markets, a fictional chain of 42 stores, shows each one.
You send
Your PDI weekly sales report, the one your back office already makes, with sales, gallons and customers by store, so there's nothing new to build. The first time, include the 2 weeks before it, so Seurat can tell on Day 1 which gaps have held for 3 weeks. Delete any line you'd rather keep, such as cash over/short or margins.
heartland_weekly_wk39.xlsx
Your columns, as you send themSeurat's columns, added
| Store | Sales vs LY | Normal range | Flag |
|---|---|---|---|
| 13 · River Rd | −1.9% | −3.7 to +6.3% | · |
| 14 · Collins Rd | −2.1% | −1.2 to +3.8% | Below range |
| 23 · Hwy 6 E | −2.6% | −10.7 to −2.7% | Better than it looks |
- Your back office exports the PDI weekly sales report, as it does now. Delete any line you'd rather keep.
- Forward it to engage@seuratanalytics.com, or drop it in.
- It's back by 9 AM Monday, with Seurat's columns added.
We do
Gives every store its own normal range, calibrated to its sales level and size, and adjusted for what changed nearby in the public record, social media and reviews. Any store outside its range gets a note, and a flag once it has held for 3 weeks.
You see
Sales Variance Report (2nd Opinion Read) · Day 1Heartland, Day 1: Store 14 is down only 2.1%, less than Store 23, but it's Store 14 that's below its own normal range, for the 3rd week in a row.
Open it in the sampleYou send
One export, once: your last 2 years of weekly sales by store and category, in units and dollars, with each store's format and town or zip code. Any spreadsheet or CSV works.
Drop it in. Rather not share dollars? Send an index instead, and gaps come back in percent.
We do
Builds a twin for every store: a blend of your other stores that matched it week by week for 2 years. The twin shows what the store should be selling. Because the twin goes up and down with the season, the weather and the market, those swings cancel out, and what's left is the store's own gap. Each gap is then split into fuel, pump to store and basket, down to the category.
You see
Twin Report · Day 2Heartland, Day 2: Store 14 has been 4.0% below its twin since the week of Aug 3, about $3,550 a week, mostly in prepared food.
Open it in the sampleYou send
Short answers to one question about one store, like “What changed the week of Aug 3?”, from its manager or your ops lead.
Seurat sends the question. You answer by email, text or a short call.
We do
Asks every store the same 7 questions. Your sales data answers 3, public sources answer 3, and your team answers the last. Later layers add 2 more.
You see
Closer Looks · Day 3Heartland, Day 3: Store 14's gap traced to a new sandwich that nobody on its lunch shift had been trained on. Retraining is worth about $185,000 a year.
Open it in the sampleYou send
The dates of your changes: launches, remodels, promotions, and which stores got each one.
Confirmed in a 30-minute call. Seurat finds most of them first, from your sales and the public record.
We do
Shows where each rollout landed, store by store, in the Rollout Read. Then the Calibration Read measures each change separately, against similar stores that didn't make the change and against other chains that did. Then it recommends what to do with each one: roll it out, keep it with a fix, or stop it.
You see
Calibration Read · Week 3Heartland, Week 3: its 5 changes add about $20,200 a week. Roll out the burrito, keep 2 with a fix, stop 2.
Open it in the sampleYou send
Six months of item sales for prepared food, dispensed drinks, packaged drinks and snacks.
Drop it in, once. One export from your back office.
We do
Finds the items behind each gap and each change, then turns what it finds into levers: tactical actions you can take at the stores where they fit, including ideas that worked at other chains. Each lever gets a yearly value and a confidence range.
You see
Lever Board · Week 6Heartland, Week 6: 5 levers, worth about $1.4 million a year together.
Open it in the sampleYou send
A photo from the store when a lever starts there: the new warmer, the menu board, the shelf.
Text or email it from any phone. Each photo starts that lever's clock at that store.
We do
Dates each lever at each store from its photo, then reads those stores against their twins every week. The read tightens week by week until it's final. Then the number stops changing, and the lever joins the Calibration Read's graded changes.
You see
Predictive Sales Monitoring · Week 9Heartland, Week 9: the levers are adding about $16,900 a week, about $880,000 a year measured so far.
Open it in the samplePlus 3 public layers
Seurat adds 3 public layers for every store, with nothing to set up
- Public recordSeurat readsNew competitors, closings, road work and building permits near each store.At HeartlandA competitor opened 0.4 miles from Store 23 in March, so its normal range moved down 8 points. Heartland's light remodels at 9 stores were dated from building permits.
- Social mediaSeurat readsLaunches, promotions and local events, from your own posts and from the posts around each store.At HeartlandStore 11's jump matched its breakfast burrito launch and the social media promo that went with it.
- ReviewsSeurat readsWhat customers write about each store, read for what they mention and how they feel, not just the star rating.At HeartlandThree of Store 14's 7 reviews since August mention the sandwich.
The public layers explain gaps before anyone has to ask. On Day 2, they explained 3 of the 4 stores outside their expected range, so only Store 14 needed a Closer Look.
Which of these would you send us?
Tap the layers you could send.
To start, forward your next weekly report and the 2 before it to
engage@seuratanalytics.com
Nothing connects to your systems. We only see what you send us.
Mutual NDA first, never resold or shared, deleted 90 days after the work ends or sooner if you ask.