For platforms and media partners
The referee.
The score kept by someone not playing.
Did the spend actually move product?
Spend Settlement — creator, retail-media, and sponsorship incrementality for platforms and media partners. Independent settlement, on the record.
Validated · IllustrativeCreator campaign — 40-store regional chain (fictional proxy)Estimated (Transported): $9K–$14K/mo, midpoint $11KSettled: $12.3K/mo over six weeks — inside the range ✓Read as branded-demand lift against matched unexposed markets; only lift clearing the noise floor is credited to the spend.