For operators
The answer key for profitable store moves.
Chains like yours have already figured out what works — breakfast hours, the remodel order, the loyalty fix — by doing it. We measure what those moves actually caused in their POS data — causal math, the kind Google open-sourced — and hand you the answer key: do this, it's worth this much at your stores, this sure. And we grade our own answers on the record.
Every surface stays readable by a general manager without translation: what to do, what it's worth, how sure, what status.
Types of questions we answer
Did your last promotion drive extra sales — or just shift timing?Is your made-to-order food program actually pulling new customers in — or are you just rearranging the existing basket?Did that POS upgrade, loyalty launch, or new checkout experience change behavior — or did seasonal trends do the heavy lifting?
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Proof
Two-Strike winback after a second bad visit29% of lost regulars leave after exactly two missesIn our n=1,200 consumer survey, 29% of lapsed regulars left after exactly two bad visits — heavier visitors defect faster.SurveySame Brand, Different Store ExperienceA national survey of 1,200 U.S. shoppers on why the same chain performs so differently store to store.Running designed tests today?No test design, no held-out stores →