For test-and-learn teams
Read the changes you've already made, without holding any stores back.
Holdout testing is how the big chains prove it. You don't have to.
A comparison group built from stores that didn't make the change, with no stores held back.
Every lever on the board was measured at stores like yours that already did it, adjusted for the ways your store is different, and priced in dollars with a confidence grade. After you pull a lever, we check what it actually did against our estimate and show you whether it landed inside the range.
The data already ran the experiment; we just read it.
The designed-test way
- Design the test
- Pick test and control stores
- Hold back stores that don't get the change
- Wait out the run, quarters not weeks
The Board
- Matched-store reads on POS history that already exists
- Adjusted for the ways your store is different
- No store sits out
- Verdicts in weeks, with the date on the board
The experiment-design platforms answer this question by building a test. We answer it by reading the runs that already happened.