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FIT CHECK

Find out how these concepts would work across your store network

We've spotted these concepts working in stores from Texas to Seoul. A free Fit Check scores each of your stores on what's around it: the people within 2 miles, the traffic on its road, the popular lunch spots, grocers, schools and competitors nearby, and the distance to the nearest highway. It judges how well each concept fits each of your stores from public data alone, so you don't need to send any sales data.

Pick a concept to explore

FoodserviceSalad bases with pricey add-onsA bigger basketFoodserviceTrending toppingsA bigger basketFoodserviceOrder aheadSame spend as todayDeals and promotionsSnack of the month promoted at the pumpA bigger basketDeals and promotionsPromote member pricesSame spend as todayLoyalty programsExcessive loyalty discount checkSame spend as todayAssortmentBecoming a ramen destinationA new kind of tripSelf-checkoutDeploy self-checkout where lines formSame spend as todayRemodelsStore remodel sequenceSame spend as today

What each concept asks of shoppers:Same spend as todayA bigger basketA new kind of trip

Each concept leads to a payoff read that measures it: Foodservice · Deals and promotions · Loyalty programs · Assortment · Self-checkout · Remodels

How every Fit Check works: the cocktail

What made it work where we saw it

Measured around each of your stores from public data: the people, the traffic, the competition nearby and what it has taught shoppers to expect.

What has to be true in a c-store

From your answers, plus conversion factors that hold for every c-store, from national data: what shoppers come in for, what each kind of trip is worth, and the price ceiling a c-store's average basket sets.

In your full Fit Check

What takes a manual review over 2 business days: an in-depth analysis of public reviews of your stores, your store menus and your own store locator.

You see every input and how each store ranks on it. How much each factor counts is shared only with you, privately, in your full Fit Check.

Wegmans case of single protein portions, each labeled, with protein grams on the shelf strip

SPOTTEDH-E-B, Wegmans and Sprouts

Sell the salad for cheap, upsell with pricey proteins, toppings and sides

What we sawSalads priced to compete with the cheapest lunch nearby, with single protein portions sold right next to them.

What we learnedShoppers who want more protein pay extra for it, and the same salads suit low-carb, low-calorie and GLP-1 diets. Each shopper builds the salad they want, faster than in a salad chain's line, and they can tell it costs less.

Who it's forStores that already sell any kind of salad, in busy lunch areas or in towns with no health grocer nearby.

What a Fit Check analyzes
  • Healthy-food demand: where health grocers and salad chains open, learned from all 207,335 US c-stores.
  • The breakfast and lunch crowd: people who work within 2 miles, students, and the daily traffic on the store's road.
  • The cheapest lunch nearby, and whether shoppers already pay for fresh food (a health grocer within 3 miles) or the store sits in a USDA low-access area.
Apply it to my storesRead the field note →
A sign on a TotalEnergies pump island in Berlin promoting the hot snack of the month, a Leberkäse roll

SPOTTEDTotalEnergies in Berlin, Rausch Chocoladehaus on Germany's A2 and Royal Farms in Maryland

Promote one snack of the month at the pump, to everyone

What we sawA single item on a sign at the pump island, shown to every driver.

What we learnedA personal offer can't get someone who isn't in the mood to buy to come inside. Showing every driver what the store makes especially well, made to look delicious, is a stronger reason to come in.

Who it's forAny store with fuel, especially near a highway.

What a Fit Check analyzes
  • Drivers passing: the daily traffic on the store's road, and the miles to the nearest highway.
  • Food places within a quarter mile and other c-stores within 1 mile, so the store is the nearest food stop.
  • Whether it's the last stop before an empty stretch: how few people live 10 to 30 miles out.
Apply it to my storesRead the field note →
A graphic of 9 Wawa menu items made with Dill Pickle Ranch, from burgers and a turkey sandwich to a flatbread and wraps

SPOTTEDWawa, Rutter's and Żabka

Create LTO excitement with trending toppings or signature ingredients on items you already sell

What we sawWawa added Dill Pickle Ranch to breakfast, lunch and dinner items, and Rutter's brings back a Spam menu every year.

What we learnedA new topping gives regulars a reason to come back, and it's cheap, because it goes on items you already sell. Crucially, these chains celebrate the topping and let customers add it to anything, so unlike a new menu item, it adds excitement to what you already sell, it's an easy upsell, and customers can take it or leave it.

Who it's forStores with their own hot food, even just a roller grill.

What a Fit Check analyzes
  • How closely each store matches the 1,476 Wawa and Rutter's sites where the concept runs.
  • Ages 18 to 34, nightlife within a mile, and schools and colleges.
  • Restaurant brands inside c-stores nearby, and the last stop before an empty stretch.
Apply it to my storesRead the field note →
A wall of instant ramen packets in a CU store in Seoul, labeled Ramyun Library

SPOTTEDCU and GS25 in Seoul and Incheon Airport

Turn the ramen aisle into a browsable adventure and a reason to linger

What we sawWalls of instant ramen in far more varieties than a normal store stocks, with hot water, cooking machines and counters to eat at.

What we learnedAn item that sells for under $2 becomes a reason to visit, and shoppers who sit down add a drink, a snack or a dessert.

Who it's forAny store with hot water and 4 to 8 feet of shelf, especially near schools, colleges and nightlife.

What a Fit Check analyzes
  • Vape, smoke and cannabis shops within a mile, where late-night, value-minded shoppers already go.
  • Students and ages 18 to 34, and bars and clubs within a mile for the late-night crowd.
  • How built-up the area is.
Apply it to my storesRead the field note →
A self-checkout at a Shell station in Orono, Maine, with a sign: Go ahead, check yourself out! Skip the line and save time!

SPOTTEDCircle K, Nouria, Rusty Lantern, QuickChek and GS25

Put self-checkout only where the line pays for it

What we sawSelf-checkout by the door, under its own sign, with a screen that invites shoppers to skip the line.

What we learnedSelf-checkout only pays where lines form. In a quiet store, or out of sight, it sits idle while the cashier waits for customers. Most stores need a better-staffed register at the rush, not a machine.

Who it's forStores where the line at the morning or lunch rush gets long enough that people walk out.

What a Fit Check analyzes
  • The daily traffic on the store's road, from the Federal Highway Administration's 2024 counts.
  • People working within 2 miles, and high schools within a mile.
  • Chain restaurants, hotels and gas stations within half a mile, and highway exits.
Apply it to my storesRead the field note →
Touchscreens at a Sheetz counter under an Order Fresh Food Here sign

SPOTTEDSheetz, Nouria, QuikTrip and Rusty Lantern

Let shoppers order ahead, skip the line and find their order in a pickup area

What we sawOrdering kiosks and touchscreens at the counter, pickup shelves for app orders, and "Skip the line" signs on the door.

What we learnedOrdering ahead frees the counter at the rush, and a kiosk suggests an add-on with every order. It works best where fast-food chains have already taught customers to order on an app. It isn't delivery: shoppers pick up in the store, and it can start without new hardware, with orders from an app or a website.

Who it's forStores that make food to order and have a morning or lunch rush.

What a Fit Check analyzes
  • People working within 2 miles, and ages 18 to 34.
  • The daily traffic on the store's road, from the Federal Highway Administration's 2024 counts.
  • Fast-food chains within a mile that take app orders.
Apply it to my storesRead the field note →
A Royal Farms door poster: Hot To-Go 2 for $6, or 2 for $5 with rewards

SPOTTEDRoyal Farms, Casey's, Loop, Mobil and Wegmans

Put the member price next to the regular price

What we sawPosters and price signs with 2 prices, the regular one and the member one, and "Loyalty price!" tags on the shelf.

What we learnedA member price only sells the program if shoppers see it before they pay. It does the most where shoppers watch prices, and the least where the discount goes to shoppers who'd pay full price. It also tests price sensitivity: sign-ups that follow a visible member price show the discount is doing work, and no sign-ups suggest shoppers would have bought without it.

Who it's forChains with a loyalty program, or about to launch one, since a member price needs a program to join.

What a Fit Check analyzes
  • Dollar stores, Walmart, thrift stores, pawn shops and payday lenders vs. luxury car dealers, upscale department stores and health grocers, plus incomes.
  • Other c-stores within a mile, and warehouse clubs nearby.
  • People living and working nearby.
Apply it to my storesRead the field note →
Alltown Fresh in Hopkinton, Massachusetts, at night, its canopy lit green

SPOTTEDAlltown Fresh, Nouria, QuikTrip, Casey's, RaceTrac, Wawa and Bolla Market

A remodeled or rebuilt store raises the bar for the older ones nearby

What we sawNew stores with big windows, a kitchen in view, wide aisles and somewhere to sit, a few miles from older stores with dropped ceilings and crowded aisles.

What we learnedShoppers compare a chain's stores with each other and with the newest store nearby: in our survey, 79% of shoppers said the same chain is noticeably better or worse from store to store. The order of remodels determines which regulars you retain.

Who it's forChains with older stores and a remodel budget to spend.

What a Fit Check analyzes
  • Newer-style chains within 5 miles, like Wawa, QuikTrip, RaceTrac and Alltown Fresh.
  • The daily traffic on the store's road, and household incomes.
  • Chain restaurants, hotels and gas stations within half a mile, and highway exits.
Apply it to my storesRead the field note →
A Casey's PIN pad asking for the rewards phone number, with a Tap here button

SPOTTEDCasey's, Royal Farms and 7-Eleven

Is your loyalty program giving too much away?

What we sawPIN pads that ask every customer for a rewards number, member prices next to regular ones, and cents off every gallon for members.

What we learnedA discount to a shopper who'd have paid full price is margin given away. A program pays only when enough of its discounted sales are new.

Who it's forChains with a loyalty program, with or without fuel.

What a Fit Check analyzes
  • Your answers on member share, discounts, deals and fuel, compared with NACS public figures.
  • How price-watching each store's area is, and how many stores and stations with rewards programs are within 3 miles.
  • Other c-stores within a mile, and the regulars who live and work nearby.
Apply it to my storesRead the field note →

What a Fit Check analyzes around each store

Demographic profile in a 2-mile radius

Population, median household income, ages and bachelor's degrees from the Census Bureau's American Community Survey (2019-2023 5-year estimates), for every census tract within 2 miles.

Breakfast and lunch crowd

People who work within 2 miles, from the Census Bureau's LEHD (2023), and the daily traffic on the store's road, from the Federal Highway Administration's 2024 counts.

How built-up the area is

Residents per square mile of land, from the same census tracts.

The mealtime competition

Fast food, sandwich, burger, pizza, chicken, taco, deli and bagel places within 1 mile and within a quarter mile, the cheapest lunch nearby, and the restaurant brands inside c-stores nearby, from Overture Maps place listings (September 2026).

Health grocers and salad chains

36 health grocers and salad chains, from Whole Foods and Sprouts to Sweetgreen and Cava, plus salad bars, within 3 miles.

Food access

Whether the store sits in a low-income, low-access area, from USDA's Food Access Research Atlas (2019).

Highways and traffic

Miles to the nearest limited-access highway and whether the store sits on a US or state highway, from the Census Bureau's TIGER/Line 2023 roads, and the daily traffic on its road, from the Federal Highway Administration (2024).

Colleges, schools and gyms

College students within 2 miles who aren't online-only (NCES IPEDS, fall 2023), high schools within 1 mile, and gyms and fitness studios within 3 miles.

How value-focused the area is

Dollar stores, Walmart, thrift stores, pawn shops and payday lenders vs. luxury car dealers, upscale department stores and health grocers, plus household incomes.

Busy strips and newer-style competitors

Chain restaurants, gas stations and hotels within half a mile, highway exits, and newer-style c-store chains within 5 miles.

Nightlife and the empty stretch

Bars and clubs within a mile, and how few people live 10 to 30 miles out.

Vape, smoke and cannabis shops

Vape, smoke and cannabis shops within a mile on public map listings, where late-night, value-minded shoppers already go.

Rewards programs nearby

C-stores, gas stations, grocers, warehouse clubs and Walmart with a rewards or fuel-points program within 3 miles.

Fast-food chains that take app orders

National fast-food and coffee chains within a mile that take orders on an app.

Registered competitors in the ZIP code

Limited-service restaurants (NAICS 722513), supermarkets (445110), convenience stores (445120) and gas stations with convenience stores (447110) in each store's ZIP code, from the Census Bureau's ZIP Code Business Patterns (2022). We show them next to each store in the quick read, as a check on the map listings.

Want to look around first? See all our field notes →

How a Fit Check works

  • Pick a concept and answer a few quick questions about your stores.
  • Tell us your chain's name, any other names, your fuel brands and your website, or paste a list of your store addresses. We find your stores on public maps, and you uncheck any that aren't yours.
  • We score every store vs. all 207,335 US c-stores and gas stations on the concept's cocktail: what made it work where we saw it, measured around each store, and what has to be true in a c-store, from your answers.
  • Each store lands in 1 of 3 tiers: "Ready now," "Next wave" or "Not a priority now," with our analysis showing the strongest reasons why. The ready stores that meet the most ingredients are the ones to try first, each with a modeled twin from your own chain, so you can measure the result.
  • See a quick read in about a minute, or get the full Fit Check by email within 2 business days, with an estimate of the sales lift the concept needs to pay off at each store we'd try it in first.

EXAMPLE

What you get back

Heartland Markets is a fictional chain of 42 stores. We put its stores at real c-store sites around Providence, in Rhode Island, southeastern Massachusetts and northeastern Connecticut, so the public data around every store is real, and so is what it shows about how well each concept fits each store.

12 ready now, 6 of them to try first · 23 next wave · 7 not a priority now

5075

75 or more is ready now, and the 6 of those that meet the most ingredients go first, each with a twin to compare with. 50 to 74 is the next wave. Under 50, hold off. (The cutoffs differ a little by concept.)

Try it here first (6)Ready now (12)Next wave (23)Not a priority now (7)Twin: select a store to try first
What each icon reads:Healthy-food demandBreakfast and lunch crowdShoppers who pay for fresh foodMore segments filled: a better fit than more US c-stores

Ready now (12)

The 6 to try first are the ready stores that meet the most ingredients. A ready store with a higher score comes after them when it falls short on one.

Try it here first

Store 33 · 457 Benefit Street, ProvidenceScore 98
  • Healthy-food demand: in the top quarter of US c-stores
  • Breakfast and lunch crowd: in the top quarter of US c-stores
  • Shoppers who pay for fresh food: in the top quarter of US c-stores
  • Shoppers here already buy healthy food: Trader Joe's is 0.1 miles away, so a healthy lunch at a c-store price has buyers
  • Looks more like the places where health grocers and salad chains open than 96% of US c-stores
  • A breakfast and lunch crowd: 90,216 people work within 2 miles and 21,400 cars a day pass on Benefit Street

H-E-B prices its salads to compete with the cheapest lunch nearby. Here that's Subway, 0.6 miles away.

Twin: Store 29 · 1003 Mineral Spring Ave, North Providence

ZIP 02903: 55 limited-service restaurants · 5 supermarkets · 7 convenience stores · 4 gas stations with convenience stores

Try it here first

Store 34 · 691 Valley St, ProvidenceScore 96
  • Healthy-food demand: in the top quarter of US c-stores
  • Breakfast and lunch crowd: in the top quarter of US c-stores
  • Shoppers who pay for fresh food: in the top quarter of US c-stores
  • Shoppers here already buy healthy food: Saladworks is 0.8 miles away, so a healthy lunch at a c-store price has buyers
  • Looks more like the places where health grocers and salad chains open than 91% of US c-stores
  • A breakfast and lunch crowd: 100,320 people work within 2 miles and 22,300 cars a day pass on Valley St

H-E-B prices its salads to compete with the cheapest lunch nearby. Here that's Burger King, 0.1 miles away.

Twin: Store 32 · 1020 Narragansett Blvd, Providence

ZIP 02908: 26 limited-service restaurants · 9 supermarkets · 7 convenience stores · 6 gas stations with convenience stores

Try it here first

Store 38 · 629 Bald Hill Rd, WarwickScore 92
  • Healthy-food demand: in the top quarter of US c-stores
  • Breakfast and lunch crowd: in the top quarter of US c-stores
  • Shoppers who pay for fresh food: in the top quarter of US c-stores
  • Shoppers here already buy healthy food: Trader Joe's is 0.6 miles away, so a healthy lunch at a c-store price has buyers
  • Looks more like the places where health grocers and salad chains open than 87% of US c-stores
  • A breakfast and lunch crowd: 28,685 people work within 2 miles and 27,200 cars a day pass on Bald Hill Rd

H-E-B prices its salads to compete with the cheapest lunch nearby. Here that's Wendy's, 0.1 miles away.

Twin: Store 35 · 370 Putnam Pike, Smithfield

ZIP 02886: 48 limited-service restaurants · 8 supermarkets · 5 convenience stores · 11 gas stations with convenience stores

Try it here first

Store 21 · 69 Taunton Ave, East ProvidenceScore 90
  • Healthy-food demand: in the top quarter of US c-stores
  • Breakfast and lunch crowd: in the top quarter of US c-stores
  • Shoppers who pay for fresh food: in the top quarter of US c-stores
  • Shoppers here already buy healthy food: Whole Foods Market is 0.7 miles away, so a healthy lunch at a c-store price has buyers
  • A breakfast and lunch crowd: 77,904 people work within 2 miles and 17,500 cars a day pass on Taunton Ave
  • Looks more like the places where health grocers and salad chains open than 84% of US c-stores

H-E-B prices its salads to compete with the cheapest lunch nearby. Here that's Burger King, 1.1 miles away.

Twin: Store 31 · 71 Cedar St, Pawtucket

ZIP 02914: 26 limited-service restaurants · 5 supermarkets · 0 convenience stores · 5 gas stations with convenience stores

Try it here first

Store 20 · 2200 Pawtucket Ave, East ProvidenceScore 85
  • Healthy-food demand: in the top quarter of US c-stores
  • Breakfast and lunch crowd: above the middle of US c-stores
  • Shoppers who pay for fresh food: in the top quarter of US c-stores
  • Shoppers here already buy healthy food: Whole Foods Market is 1.7 miles away, so a healthy lunch at a c-store price has buyers
  • Looks more like the places where health grocers and salad chains open than 84% of US c-stores
  • A breakfast and lunch crowd: 21,428 people work within 2 miles and 21,300 cars a day pass on Pawtucket Ave

H-E-B prices its salads to compete with the cheapest lunch nearby. Here that's Subway, 0.4 miles away.

Twin: Store 17 · 2148 Broad St, Cranston

ZIP 02914: 26 limited-service restaurants · 5 supermarkets · 0 convenience stores · 5 gas stations with convenience stores

Try it here first

Store 37 · 2027 Post Rd, WarwickScore 84
  • Healthy-food demand: in the top quarter of US c-stores
  • Breakfast and lunch crowd: in the top quarter of US c-stores
  • Shoppers who pay for fresh food: in the top quarter of US c-stores
  • Shoppers here already buy healthy food: Whole Foods Market is 2.2 miles away, so a healthy lunch at a c-store price has buyers
  • Looks more like the places where health grocers and salad chains open than 80% of US c-stores
  • A breakfast and lunch crowd: 37,825 people work within 2 miles and 23,300 cars a day pass on Post Rd

H-E-B prices its salads to compete with the cheapest lunch nearby. Here that's Wendy's, 0.1 miles away.

Twin: Store 39 · 888 Main St, West Warwick

ZIP 02886: 48 limited-service restaurants · 8 supermarkets · 5 convenience stores · 11 gas stations with convenience stores

Also ready now, by score

Store 29 · 1003 Mineral Spring Ave, North ProvidenceScore 84
  • Healthy-food demand: in the top quarter of US c-stores
  • Breakfast and lunch crowd: above the middle of US c-stores
  • Shoppers who pay for fresh food: in the top quarter of US c-stores

Shoppers here already buy healthy food: Whole Foods Market is 2.4 miles away, so a healthy lunch at a c-store price has buyers

Next in line: it meets every ingredient too

ZIP 02904: 31 limited-service restaurants · 7 supermarkets · 3 convenience stores · 10 gas stations with convenience stores
Store 35 · 370 Putnam Pike, SmithfieldScore 82
  • Healthy-food demand: in the top quarter of US c-stores
  • Breakfast and lunch crowd: above the middle of US c-stores
  • Shoppers who pay for fresh food: in the top quarter of US c-stores

Shoppers here already buy healthy food: Cava is 0.6 miles away, so a healthy lunch at a c-store price has buyers

Next in line: it meets every ingredient too

ZIP 02917: 13 limited-service restaurants · 0 supermarkets · 3 convenience stores · 8 gas stations with convenience stores
Store 31 · 71 Cedar St, PawtucketScore 80
  • Healthy-food demand: in the top quarter of US c-stores
  • Breakfast and lunch crowd: above the middle of US c-stores
  • Shoppers who pay for fresh food: in the top quarter of US c-stores

Shoppers here already buy healthy food: Whole Foods Market is 2.7 miles away, so a healthy lunch at a c-store price has buyers

Next in line: it meets every ingredient too

ZIP 02860: 24 limited-service restaurants · 11 supermarkets · 4 convenience stores · 8 gas stations with convenience stores
Store 18 · 964 Cranston St, CranstonScore 79
  • Healthy-food demand: above the middle of US c-stores
  • Breakfast and lunch crowd: above the middle of US c-stores
  • Shoppers who pay for fresh food: in the top quarter of US c-stores

Shoppers here already buy healthy food: Sweetgreen is 2.3 miles away, so a healthy lunch at a c-store price has buyers

Next in line: it meets every ingredient too

ZIP 02920: 27 limited-service restaurants · 9 supermarkets · 4 convenience stores · 9 gas stations with convenience stores
Store 32 · 1020 Narragansett Blvd, ProvidenceScore 79
  • Healthy-food demand: above the middle of US c-stores
  • Breakfast and lunch crowd: in the top quarter of US c-stores
  • Shoppers who pay for fresh food: in the top quarter of US c-stores

Shoppers here already buy healthy food: Trader Joe's is 2.3 miles away, so a healthy lunch at a c-store price has buyers

Next in line: it meets every ingredient too

ZIP 02905: 26 limited-service restaurants · 9 supermarkets · 6 convenience stores · 4 gas stations with convenience stores
Store 17 · 2148 Broad St, CranstonScore 76
  • Healthy-food demand: in the top quarter of US c-stores
  • Breakfast and lunch crowd: above the middle of US c-stores
  • Shoppers who pay for fresh food: in the top quarter of US c-stores

Shoppers here already buy healthy food: Sweetgreen is 2.5 miles away, so a healthy lunch at a c-store price has buyers

Next in line: it meets every ingredient too

ZIP 02905: 26 limited-service restaurants · 9 supermarkets · 6 convenience stores · 4 gas stations with convenience stores

Next wave (23)

Store 27 · 202 Thames St, NewportScore 74
  • Healthy-food demand: in the top quarter of US c-stores
  • Breakfast and lunch crowd: above the middle of US c-stores
  • Shoppers who pay for fresh food: below the middle of US c-stores

Looks more like the places where health grocers and salad chains open than 92% of US c-stores

ZIP 02840: 28 limited-service restaurants · 7 supermarkets · 8 convenience stores · 4 gas stations with convenience stores
Store 24 · 356 West Main Road, MiddletownScore 73
  • Healthy-food demand: in the top quarter of US c-stores
  • Breakfast and lunch crowd: above the middle of US c-stores
  • Shoppers who pay for fresh food: below the middle of US c-stores

Looks more like the places where health grocers and salad chains open than 92% of US c-stores

ZIP 02842: 26 limited-service restaurants · 5 supermarkets · 0 convenience stores · 5 gas stations with convenience stores
Store 39 · 888 Main St, West WarwickScore 73
  • Healthy-food demand: above the middle of US c-stores
  • Breakfast and lunch crowd: above the middle of US c-stores
  • Shoppers who pay for fresh food: in the top quarter of US c-stores

Shoppers here already buy healthy food: Saladworks is 2.0 miles away, so a healthy lunch at a c-store price has buyers

ZIP 02893: 23 limited-service restaurants · 0 supermarkets · 4 convenience stores · 11 gas stations with convenience stores
Store 5 · 237 Washington St, AttleboroScore 72
  • Healthy-food demand: in the top quarter of US c-stores
  • Breakfast and lunch crowd: above the middle of US c-stores
  • Shoppers who pay for fresh food: above the middle of US c-stores

Looks more like the places where health grocers and salad chains open than 79% of US c-stores

ZIP 02703: 34 limited-service restaurants · 10 supermarkets · 9 convenience stores · 13 gas stations with convenience stores
Store 26 · 2 Carroll Ave, NewportScore 68
  • Healthy-food demand: in the top quarter of US c-stores
  • Breakfast and lunch crowd: above the middle of US c-stores
  • Shoppers who pay for fresh food: below the middle of US c-stores

Looks more like the places where health grocers and salad chains open than 87% of US c-stores

ZIP 02840: 28 limited-service restaurants · 7 supermarkets · 8 convenience stores · 4 gas stations with convenience stores
Store 28 · 6769 Post Rd, North KingstownScore 68
  • Healthy-food demand: above the middle of US c-stores
  • Breakfast and lunch crowd: above the middle of US c-stores
  • Shoppers who pay for fresh food: above the middle of US c-stores

A USDA low-access area, so the salad could be the only fresh lunch nearby

ZIP 02852: 14 limited-service restaurants · 6 supermarkets · 0 convenience stores · 3 gas stations with convenience stores

Not a priority now (7)

Store 4 · 303 Kennedy Dr, PutnamScore 46
  • Healthy-food demand: above the middle of US c-stores
  • Breakfast and lunch crowd: below the middle of US c-stores
  • Shoppers who pay for fresh food: below the middle of US c-stores
  • Only 2,604 people work within 2 miles, fewer than at 84% of US c-stores
  • No health grocer or salad chain within 3 miles, and not a USDA low-access area
ZIP 06260: 13 limited-service restaurants · 3 supermarkets · 0 convenience stores · 4 gas stations with convenience stores
Store 41 · 367 Fairmount St, WoonsocketScore 42
  • Healthy-food demand: above the middle of US c-stores
  • Breakfast and lunch crowd: below the middle of US c-stores
  • Shoppers who pay for fresh food: below the middle of US c-stores
  • No health grocer or salad chain within 3 miles, and not a USDA low-access area
  • Only 7,186 people work within 2 miles, fewer than at 52% of US c-stores
ZIP 02895: 27 limited-service restaurants · 7 supermarkets · 9 convenience stores · 10 gas stations with convenience stores
Store 9 · 2942 Acushnet Ave, New BedfordScore 41
  • Healthy-food demand: below the middle of US c-stores
  • Breakfast and lunch crowd: above the middle of US c-stores
  • Shoppers who pay for fresh food: below the middle of US c-stores
  • No health grocer or salad chain within 3 miles, and not a USDA low-access area
ZIP 02745: 19 limited-service restaurants · 0 supermarkets · 8 convenience stores · 10 gas stations with convenience stores
Store 13 · 2264 Grand Army of the Republic Highway, SwanseaScore 41
  • Healthy-food demand: below the middle of US c-stores
  • Breakfast and lunch crowd: below the middle of US c-stores
  • Shoppers who pay for fresh food: below the middle of US c-stores
  • No health grocer or salad chain within 3 miles, and not a USDA low-access area
ZIP 02777: 8 limited-service restaurants · 0 supermarkets · 4 convenience stores · 6 gas stations with convenience stores
Store 25 · 1015 Boston Neck Rd, NarragansettScore 37
  • Healthy-food demand: below the middle of US c-stores
  • Breakfast and lunch crowd: below the middle of US c-stores
  • Shoppers who pay for fresh food: below the middle of US c-stores
  • Only 2,902 people work within 2 miles, fewer than at 81% of US c-stores
  • No health grocer or salad chain within 3 miles, and not a USDA low-access area
ZIP 02882: 12 limited-service restaurants · 3 supermarkets · 0 convenience stores · 5 gas stations with convenience stores
Store 3 · 2 Prospect St, PlainfieldScore 17
  • Healthy-food demand: in the bottom quarter of US c-stores
  • Breakfast and lunch crowd: in the bottom quarter of US c-stores
  • Shoppers who pay for fresh food: below the middle of US c-stores
  • Only 1,690 people work within 2 miles, fewer than at 92% of US c-stores
  • Looks less like the places where health grocers and salad chains open than 76% of US c-stores
How to read a score, a tier and a twin
  • Score: where a store stands on the concept's ingredients vs. all 207,335 US c-stores and gas stations on public maps. 90 means a better fit than 90% of them.
  • Ready now: 75 or more (85 or more for self-checkout, which only pays at the busiest stores). The ones to try first, up to 15% of your stores (at least 2, at most 8), are the ready stores that meet the most ingredients, then the highest scores.
  • Next wave: 50 to 74 (60 to 84 for self-checkout). Not a priority now: under 50, with the 2 ingredients that hold it back.
  • Ingredient icons fill in by how the store compares: 3 segments for the top quarter of US c-stores, none for the bottom quarter. With 2 or more, the store meets that ingredient.
  • A bonus ingredient, like being the last stop before an empty stretch, helps a store's score when the store has it. A store to try first doesn't need it.
  • Twin: for each store to try first, the store in your chain that looks most like it on the same ingredients, in the same state when possible and at least 1 mile away. Compare the 2 once the concept runs, and you'll be able to isolate what the change added to sales at the store where you made it.

A tier says where to try the concept first and how to measure it. It doesn't estimate what the concept would add in sales yet. A read measures that, store by store, vs. each store's twin.

How a read works →

What we learned testing concept-retailer fit on 6 chains

  • We scored all 207,335 US c-stores and gas stations on public map listings, so each of your stores was compared with every c-store in the country.
  • Where health grocers and salad chains open is predictable from public data. Given 2 c-stores, one with a health grocer or salad chain within a mile and one without, our model scores the first one higher 93% of the time.
  • We ran the 9 Fit Checks on 502 stores at 6 chains, from Maine to California. At the 2 chains in the densest suburbs, about 3 in 4 stores were ready now for salad. At the 3 chains with the most small-town stores, about half or more weren't a priority for salad.
  • Self-checkout sets the highest bar: at 3 of the 6 chains, 1 store in 7 or fewer was busy enough.
  • The snack of the month splits chains by where drivers come from: the typical store scored 72 at the most highway-heavy chain and 44 to 54 at the other 5. The Fit Check is selective: it tells chains, and the stores within a chain, apart, so it shows where to try a concept first instead of saying yes everywhere.

Sources: Overture Maps place listings (September 2026); the Census Bureau's American Community Survey (2019-2023), LEHD LODES (2023), TIGER/Line roads (2023) and ZIP Code Business Patterns (2022); the Federal Highway Administration's HPMS traffic counts (2024); USDA's Food Access Research Atlas (2019); NCES IPEDS (fall 2023); NACS State of the Industry (2025).