NEW RESEARCH79% of shoppers say the same chain is noticeably better or worse store to store.Get the full report, free →

New research: why the same chain wins in one store and leaks in another.Get the report →

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For restaurant operators

The answer key for profitable restaurant decisions.

Chains like yours have already figured out what works, by doing it: the menu cut, the remodel order, the daypart fix. We measure what those changes actually caused in their POS data, using causal math of the kind Google open-sourced, and hand you the answer key: do this, it's worth this much at your stores, this sure. Then we grade our own answers on the record.

The big chains build digital twins with cameras and sensors. Seurat builds a twin of every restaurant from the sales data you already have.

Every surface stays readable by a general manager without translation: what to do, what it's worth, how sure, what status.

Types of questions we answer
You cut the menu, added a daypart and remodeled 6 locations in the same year. Which of those drove sales, and which one cost you margin?Which of your restaurants are well run once location is taken out of the picture?Did the remodel pay back, or did the daypart mix do the work?

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Two stores your reports get wrong
  • A store on a busy corner can beat its peer benchmark every month while running a mediocre operation, because the location is doing the work.
  • Another store can slip 1% in the year a competitor opens nearby. Every standard metric calls that a decline. We call it the best-run site in the chain, because its twin, facing the same new competitor, lost 10%.

Both stores are illustrations.

Where this sits

Four questions, in the order they usually get asked. Start wherever yours is.

Which of my stores are underperforming, and what are customers saying about them?Answered by: Store-to-Store ReadTakes from you: NothingWhat did the changes we already made actually do?Answered by: Calibration ReadTakes from you: One data exportWhat should we do next, and what is each lever worth?Answered by: Lever BoardTakes from you: 2 years of sales dataIs it working, and is it still being done?Answered by: MonitoringTakes from you: Nothing new
Where we've pointed it
QuestionEvidence so farWhich read answers it
Are the franchise brands inside my stores earning the share of the ticket they take?Return on brandReviews3,109 reviews classified at an operator hosting franchise brandsFieldStore walks at the same operatorThe Lever Board
Proof
Two-Strike winback after a second bad visitHalf the shoppers who quit a store were gone within 2 bad visitsIn our survey of 1,200 shoppers, 29% have quit a location of their go-to chain, and half of them were gone within 2 bad visits. Heavier shoppers are more likely to quit a location, but they don't leave any faster.SurveySame Brand, Different Store ExperienceA national survey of 1,200 U.S. shoppers on why the same chain performs so differently store to store.
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