NEW RESEARCH79% of shoppers say the same chain is noticeably better or worse store to store.Get the full report, free →

New research: why the same chain wins in one store and leaks in another.Get the report →

For restaurant operators

The answer key for profitable restaurant moves.

Chains like yours have already figured out what works — the menu cut, the remodel order, the daypart fix — by doing it. We measure what those moves actually caused in their POS data — causal math, the kind Google open-sourced — and hand you the answer key: do this, it's worth this much at your stores, this sure. And we grade our own answers on the record.

Every surface stays readable by a general manager without translation: what to do, what it's worth, how sure, what status.

Types of questions we answer

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Proof
Two-Strike winback after a second bad visit29% of lost regulars leave after exactly two missesIn our n=1,200 consumer survey, 29% of lapsed regulars left after exactly two bad visits — heavier visitors defect faster.SurveySame Brand, Different Store ExperienceA national survey of 1,200 U.S. shoppers on why the same chain performs so differently store to store.