Causal inference analytics for multi-site retail.
The method went free. Google open-sourced CausalImpact and put the core engine in everyone's hands.
The compute got cheap. Models that needed a cluster in 2015 run on ordinary hardware now.
The outside signals connect. Weather, fuel prices, local events, and category trends are commercially connectable to store-level sales.
What used to take a university research team and months of compute now runs in an afternoon.
Principals
Matt Pereira — Co-Founder & CEO
- Product, data science, behavioral economics
- Ex-Google, WebMD, P&G, Y&R
- Pioneered ad personalization at Google
- BA, East Asian Studies & History, Harvard · MS, Business Analytics and AI, NYU
Laura Simon — Co-Founder & Chief Commercial Officer
- Peabody Award winner
- Sales, partnerships, and adtech innovation
- Multiple-time startup founder
- Built businesses across fintech, climatetech, adtech, and healthtech
Ownership
- An outside firm, small and independently owned. No parent company, no holding company.
- No vendor affiliations, and no reseller or referral agreements.
- No commission from anyone whose product appears on a Lever Board.
Memberships
NACS 2026 MemberConexxus Member
Contact
engage@seuratanalytics.com