Payoff Reads
Find out how each change affected sales and profit at every store.
Your current reports show what each store sold overall. A read isolates the sales contribution of specific changes, like your loyalty program, a deal, a food program, new items, staffing or a remodel, measured at each store vs. a twin built from your own stores that didn't make that same change.
Is our loyalty program paying for itself, or subsidizing likely buyers?
What the program actually adds to the bottom line after its discounts, store by store and offer by offer.
Did the deal make money, or just move units?
At which stores each deal made money, and at which it lost money, after the discount.
Is our food program winning repeat visits and bigger baskets, or just adding cost?
What the food program contributes at every store after food costs, waste and labor, and whether it builds repeat visits and bigger baskets.
Did our private label lift margin, and did new items grow the basket or just cannibalize existing items?
What your private label adds to category margin, and whether new and local items grow the basket or only cannibalize the items already on the shelf.
Did self-checkout pay for itself, and where would it pay to add more self-checkout units?
Labor, rush-hour sales, basket size and shrink, read together at every store that installed it, to give you a complete view of self-checkout's contribution.
Did the extra staff and the pay raise earn back their cost through more sales at peak hours?
What added staff and pay changes earn back at every store: in sales at peak hours, in customers who come back more often, and in fewer employees quitting and less overtime.
Did cameras change customer and employee behavior?
To what extent camera presence drove fewer incidents, vs. similar stores without cameras.
Did the remodel pay back, or just make the store look new?
What each remodel adds to the bottom line, how long it takes to pay back, and which parts of it paid.
Are the chargers adding retail sales, or just selling electricity?
The visits and sales the chargers added, with the read set up before they open.
A price change, a fuel rebrand or a delivery partner?
Tell us what changed, and we'll tell you what a read can show.
Every read works the same way
What every read gives you
What you send
Know which change you need judged?
Tell us what changed, where and when. We'll come back on what a read can show.