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Partners · EV charging networks

Show host sites the in-store retail sales your chargers are exclusively responsible for.

Host sites build the investment case for a charger on electricity sales alone, because nobody can put a number on the retail sales the charger brings in. A read can: each host store vs. a twin built from similar stores without chargers, so the retail sales your chargers are exclusively responsible for count toward their payback.

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A 37-second silent film. A charger's revenue model counts only electricity sales, because nobody can count the store sales chargers bring in. At Store 9, the chargers might add $29 a day, less than a normal week's swing of $310 a day, so the weekly sales report can't detect it. Each charger store gets a twin, built from stores without chargers that sold just like it before install, which isolates the store sales driven by the chargers alone. Charger-to-store levers proven at other sites, like a coffee offer on the charger screen, signs from the charger to the door and seating with a view of the chargers, grow that to $120 a day, and payback comes in 6 years instead of 9.

Why hosts can't count it today

  • A charging session and a store receipt sit in 2 different companies' systems, so nothing links a driver at the stall to a purchase in the store's POS.
  • What chargers add to a store's retail sales is usually smaller than a normal week's ups and downs, so the weekly sales report can't show it.
  • Before-and-after sales can't separate the chargers from weather, gas prices or the season.

What a read shows

  • The retail sales each site's chargers brought in, with a confidence interval.
  • Dollars per charging session: one number that prices every site you build next.
  • What the best sites have in common: seating, signs from the stall to the door, and food that's available when drivers plug in.

What you get

  • A retail sales number for the pro forma of your next host site.
  • Proof for the hosts you already have, at renewal.
  • Results site by site, to show which hosts to sign next.
  • A Lever Board for each host: the changes that raise charger-to-store conversion, ranked by what they're worth, with monitoring to track them week by week.

What it takes

  • Weekly retail sales from the host, in one export
  • Each site's install date, and charging sessions by day if you have them
  • 1 to 2 years of history

Start with one host

One host's weekly sales and your install dates are enough for the first read.

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