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Tune the loyalty Fit Check to your stores

What made the loyalty concept work at Casey's, Royal Farms and 7-Eleven, and what has to be true at your stores

About what share of in-store sales come with a member ID?
What's the average member discount, as a share of the shelf price?
About what share of items are on a deal at any one time?
Who pays for most of those deals?
How many cents off a gallon do members get?

Your stores

Fuel brands you sell (optional)
Restaurant brands inside your stores (optional)

So we can count the same brands near each store.

Where should we send it?

See a quick read now, or wait for the full Fit Check

On this page in about a minute

Quick read

  • Your stores, found on public maps, for you to check
  • Every store scored vs. 207,335 US c-stores and gas stations
  • Where to test a smaller discount first, on a map, each store with a twin

You also get the full Fit Check in your inbox within 2 business days.

In your inbox within 2 business days

Full Fit Check

Everything in the quick read, plus:

  • Your full store list, checked by a person using your own store locator
  • How many shoppers already come in from the pump without an offer
  • What share of member sales are new
  • The math on your own margin and sales, in place of the US averages
  • How to measure a smaller discount: the stores to try first, each paired with its twin

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