How built-up the area is
Residents per square mile of land, from the same census tracts.
FIT CHECK · SNACK OF THE MONTH PROMOTED AT THE PUMP
Would a snack of the month at the pump work at your stores?
TotalEnergies in Berlin and Rausch Chocoladehaus on Germany's A2 show every driver 1 item on a sign at the pump island, and Royal Farms puts its chicken box on pump signs in Maryland. A free Fit Check shows which of your stores look like the places where that works.
3 quick questions · no sales data needed · free
What we saw
A single item on a sign at the pump island, shown to every driver.
What we learned
A personal offer can't get someone who isn't in the mood to buy to come inside. Showing every driver what the store makes especially well, made to look delicious, is a stronger reason to come in.
Who it's for
Any store with fuel, especially near a highway.
The snack of the month cocktail
What made it work at TotalEnergies and Rausch Chocoladehaus
Drivers passing (the daily traffic on the store's road), a highway or main road nearby, few food stops within a quarter mile, few c-stores within a mile, and the last stop before an empty stretch, where almost nobody lives 10 to 30 miles out.
What has to be true in a c-store
Most German drivers still walk inside to pay, so a sign at the pump only has to point them to 1 item. Most US drivers pay at the pump, so the sign has to earn the trip inside. That's why the number of offers at the pump matters more here. About half of c-store food trips are just a drink or a snack, about $4.90 in 2026 dollars, and one more snack adds about a third. Plus your answers.
In your full Fit Check
What your pump islands show today, from the street-level view.
You see every input and how each store ranks on it. How much each factor counts is shared only with you, privately, in your full Fit Check.
What comes back
The Deals and promotions read →The field note →The Pre-Launch Pilot Read →
What a Fit Check analyzes around each store
The mealtime competition
Fast food, sandwich, burger, pizza, chicken, taco, deli and bagel places within 1 mile and within a quarter mile, the cheapest lunch nearby, and the restaurant brands inside c-stores nearby, from Overture Maps place listings (September 2026).
Highways and traffic
Miles to the nearest limited-access highway and whether the store sits on a US or state highway, from the Census Bureau's TIGER/Line 2023 roads, and the daily traffic on its road, from the Federal Highway Administration (2024).
Nightlife and the empty stretch
Bars and clubs within a mile, and how few people live 10 to 30 miles out.
Registered competitors in the ZIP code
Limited-service restaurants (NAICS 722513), supermarkets (445110), convenience stores (445120) and gas stations with convenience stores (447110) in each store's ZIP code, from the Census Bureau's ZIP Code Business Patterns (2022). We show them next to each store in the quick read, as a check on the map listings.
Other Fit Checks you can run
Salad bases with pricey add-ons
Stores that already sell any kind of salad, in busy lunch areas or in towns with no health grocer nearby.
Becoming a ramen destination
Any store with hot water and 4 to 8 feet of shelf, especially near schools, colleges and nightlife.
Deploy self-checkout where lines form
Stores where the line at the morning or lunch rush gets long enough that people walk out.
Promote member prices
Chains with a loyalty program, or about to launch one, since a member price needs a program to join.
Excessive loyalty discount check
Chains with a loyalty program, with or without fuel.
Want to look around first? See all our field notes →
How a Fit Check works
EXAMPLE
What you get back
Heartland Markets is a fictional chain of 42 stores. We put its stores at real c-store sites around Providence, in Rhode Island, southeastern Massachusetts and northeastern Connecticut, so the public data around every store is real, and so is what it shows about how well each concept fits each store.
Recommendation
Show 1 snack of the month on the pump signs at these 6 stores first
- Show every driver the same item, one the store makes especially well, while each store's twin keeps its pumps as they are today.
- A read measures what the pump-top messaging focus adds, in sales of the item and trips inside, at each store vs. its twin.
11 ready now, 6 of them to try first · 13 next wave · 18 not a priority now
75 or more is ready now, and the 6 of those that meet the most ingredients go first, each with a twin to compare with. 50 to 74 is the next wave. Under 50, hold off. (The cutoffs differ a little by concept.)
Try it here first (6)Ready now (11)Next wave (13)Not a priority now (18)Twin: select a store to try first
What each icon reads:Drivers passingA highway or main road nearbyFew food stops next doorFew other c-storesLast stop before an empty stretchMore segments filled: a better fit than more US c-stores
Ready now (11)
The 6 to try first are the ready stores that meet the most ingredients. A ready store with a higher score comes after them when it falls short on one.
Try it here first
- Drivers passing: above the middle of US c-stores
- A highway or main road nearby: in the top quarter of US c-stores
- Few food stops next door: in the top quarter of US c-stores
- Few other c-stores: in the top quarter of US c-stores
- Last stop before an empty stretch: in the bottom quarter of US c-stores
- Only 1 other c-store within a mile, fewer than at 86% of US c-stores
- No other food place within a quarter mile, so the store is the nearest food stop
- I-295 is 0.3 miles away, closer than at 80% of US c-stores
Try it here first
- Drivers passing: below the middle of US c-stores
- A highway or main road nearby: above the middle of US c-stores
- Few food stops next door: in the top quarter of US c-stores
- Few other c-stores: in the top quarter of US c-stores
- Last stop before an empty stretch: below the middle of US c-stores
- No other c-store or gas station within a mile
- No other food place within a quarter mile, so the store is the nearest food stop
- On Greenville Ave, a main road
Try it here first
- Drivers passing: above the middle of US c-stores
- A highway or main road nearby: above the middle of US c-stores
- Few food stops next door: in the top quarter of US c-stores
- Few other c-stores: below the middle of US c-stores
- Last stop before an empty stretch: below the middle of US c-stores
- No other food place within a quarter mile, so the store is the nearest food stop
- Route 79 is 0.5 miles away, closer than at 71% of US c-stores
Try it here first
- Drivers passing: below the middle of US c-stores
- A highway or main road nearby: in the top quarter of US c-stores
- Few food stops next door: in the top quarter of US c-stores
- Few other c-stores: above the middle of US c-stores
- Last stop before an empty stretch: below the middle of US c-stores
- On Route 33, a main road
- No other food place within a quarter mile, so the store is the nearest food stop
- Only 3 other c-stores within a mile, fewer than at 67% of US c-stores
Try it here first
- Drivers passing: above the middle of US c-stores
- A highway or main road nearby: in the top quarter of US c-stores
- Few food stops next door: in the top quarter of US c-stores
- Few other c-stores: above the middle of US c-stores
- Last stop before an empty stretch: below the middle of US c-stores
- On US 44, a main road
- No other food place within a quarter mile, so the store is the nearest food stop
- Only 3 other c-stores within a mile, fewer than at 67% of US c-stores
Try it here first
- Drivers passing: above the middle of US c-stores
- A highway or main road nearby: in the top quarter of US c-stores
- Few food stops next door: below the middle of US c-stores
- Few other c-stores: in the top quarter of US c-stores
- Last stop before an empty stretch: below the middle of US c-stores
- No other c-store or gas station within a mile
- On Route 136, a main road
- Drivers passing: 16,000 cars a day on Metacom Ave, more than at 61% of US c-stores
Also ready now, by score
- Drivers passing: above the middle of US c-stores
- A highway or main road nearby: in the top quarter of US c-stores
- Few food stops next door: below the middle of US c-stores
- Few other c-stores: in the bottom quarter of US c-stores
- Last stop before an empty stretch: below the middle of US c-stores
US 1 Alt is under 0.1 miles away, closer than at 95% of US c-stores
Not first, since it falls short on 2 ingredients: Few food stops next door · Few other c-stores
ZIP 02914: 26 limited-service restaurants · 5 supermarkets · 0 convenience stores · 5 gas stations with convenience stores- Drivers passing: above the middle of US c-stores
- A highway or main road nearby: in the top quarter of US c-stores
- Few food stops next door: in the top quarter of US c-stores
- Few other c-stores: in the bottom quarter of US c-stores
- Last stop before an empty stretch: in the bottom quarter of US c-stores
On Morton Ave, a main road
Not first, since it falls short on 1 ingredient: Few other c-stores
ZIP 02895: 27 limited-service restaurants · 7 supermarkets · 9 convenience stores · 10 gas stations with convenience stores- Drivers passing: above the middle of US c-stores
- A highway or main road nearby: in the top quarter of US c-stores
- Few food stops next door: in the bottom quarter of US c-stores
- Few other c-stores: below the middle of US c-stores
- Last stop before an empty stretch: below the middle of US c-stores
US 6 is 0.1 miles away, closer than at 90% of US c-stores
Not first, since it falls short on 2 ingredients: Few food stops next door · Few other c-stores
ZIP 02903: 55 limited-service restaurants · 5 supermarkets · 7 convenience stores · 4 gas stations with convenience stores- Drivers passing: in the top quarter of US c-stores
- A highway or main road nearby: in the top quarter of US c-stores
- Few food stops next door: below the middle of US c-stores
- Few other c-stores: below the middle of US c-stores
- Last stop before an empty stretch: below the middle of US c-stores
Drivers passing: 35,000 cars a day on Putnam Pike, more than at 92% of US c-stores
Not first, since it falls short on 2 ingredients: Few food stops next door · Few other c-stores
ZIP 02917: 13 limited-service restaurants · 0 supermarkets · 3 convenience stores · 8 gas stations with convenience stores- Drivers passing: in the top quarter of US c-stores
- A highway or main road nearby: in the top quarter of US c-stores
- Few food stops next door: in the bottom quarter of US c-stores
- Few other c-stores: below the middle of US c-stores
- Last stop before an empty stretch: below the middle of US c-stores
Drivers passing: 27,200 cars a day on Bald Hill Rd, more than at 84% of US c-stores
Not first, since it falls short on 2 ingredients: Few food stops next door · Few other c-stores
ZIP 02886: 48 limited-service restaurants · 8 supermarkets · 5 convenience stores · 11 gas stations with convenience storesNot a priority now (18)
- Drivers passing: in the top quarter of US c-stores
- A highway or main road nearby: in the top quarter of US c-stores
- Few food stops next door: in the bottom quarter of US c-stores
- Few other c-stores: above the middle of US c-stores
- Last stop before an empty stretch: below the middle of US c-stores
- 7 food places within a quarter mile, more than at 90% of US c-stores
- Drivers passing: below the middle of US c-stores
- A highway or main road nearby: above the middle of US c-stores
- Few food stops next door: in the top quarter of US c-stores
- Few other c-stores: below the middle of US c-stores
- Last stop before an empty stretch: above the middle of US c-stores
- Only 9,200 cars a day on Friendship St, fewer than at 62% of US c-stores
- Drivers passing: below the middle of US c-stores
- A highway or main road nearby: below the middle of US c-stores
- Few food stops next door: below the middle of US c-stores
- Few other c-stores: above the middle of US c-stores
- Last stop before an empty stretch: in the bottom quarter of US c-stores
- Only 9,300 cars a day on Broad St, fewer than at 62% of US c-stores
- Drivers passing: above the middle of US c-stores
- A highway or main road nearby: in the top quarter of US c-stores
- Few food stops next door: in the bottom quarter of US c-stores
- Few other c-stores: below the middle of US c-stores
- Last stop before an empty stretch: below the middle of US c-stores
- 6 food places within a quarter mile, more than at 87% of US c-stores
- 7 other c-stores within a mile, more than at 64% of US c-stores
- Drivers passing: in the bottom quarter of US c-stores
- A highway or main road nearby: below the middle of US c-stores
- Few food stops next door: in the top quarter of US c-stores
- Few other c-stores: in the bottom quarter of US c-stores
- Last stop before an empty stretch: in the bottom quarter of US c-stores
- Only 3,800 cars a day on Fairmount St, fewer than at 84% of US c-stores
- 11 other c-stores within a mile, more than at 83% of US c-stores
- Drivers passing: in the bottom quarter of US c-stores
- A highway or main road nearby: below the middle of US c-stores
- Few food stops next door: above the middle of US c-stores
- Few other c-stores: in the top quarter of US c-stores
- Last stop before an empty stretch: in the bottom quarter of US c-stores
- Only 4,900 cars a day on Carroll Ave, fewer than at 79% of US c-stores
How to read a score, a tier and a twin
- Score: where a store stands on the concept's ingredients vs. all 207,335 US c-stores and gas stations on public maps. 90 means a better fit than 90% of them.
- Ready now: 75 or more (85 or more for self-checkout, which only pays at the busiest stores). The ones to try first, up to 15% of your stores (at least 2, at most 8), are the ready stores that meet the most ingredients, then the highest scores.
- Next wave: 50 to 74 (60 to 84 for self-checkout). Not a priority now: under 50, with the 2 ingredients that hold it back.
- Ingredient icons fill in by how the store compares: 3 segments for the top quarter of US c-stores, none for the bottom quarter. With 2 or more, the store meets that ingredient.
- A bonus ingredient, like being the last stop before an empty stretch, helps a store's score when the store has it. A store to try first doesn't need it.
- Twin: for each store to try first, the store in your chain that looks most like it on the same ingredients, in the same state when possible and at least 1 mile away. Compare the 2 once the concept runs, and you'll be able to isolate what the change added to sales at the store where you made it.
A tier says where to try the concept first and how to measure it. It doesn't estimate what the concept would add in sales yet. A read measures that, store by store, vs. each store's twin.
How a read works →What we learned testing concept-retailer fit on 6 chains
Sources: Overture Maps place listings (September 2026); the Census Bureau's American Community Survey (2019-2023), LEHD LODES (2023), TIGER/Line roads (2023) and ZIP Code Business Patterns (2022); the Federal Highway Administration's HPMS traffic counts (2024); USDA's Food Access Research Atlas (2019); NCES IPEDS (fall 2023); NACS State of the Industry (2025).