NEW RESEARCH79% of shoppers say the same chain is noticeably better or worse store to store.Get the full report, free →

New research: why the same chain wins in one store and leaks in another.Get the report →

The European field programme

Ten markets, 174 store visits, 538 geotagged photographs. What travels across borders, what does not, and what is still an open question.

Field observation, coded and graded. Field-sourced rows say where they came from; nothing here implies a measured result where none exists.